Top Property Management Technology Trends for 2025

The real estate property management landscape is thriving. Its market size is expected to reach $37.38 billion by 2031. While that’s great news, the last few years have been hectic. Tenant expectations, uncertain economic conditions, and the global pandemic have kept property managers on their toes. And 2025 is shaping up to be another year filled with new challenges and opportunities.

SignMore has met hundreds of property managers. We speak with them daily and have a thorough understanding of the tools they use to keep tenants happy and increase profits in an evolving industry.

This blog dives into the property management technology trends that keep tenants happy, save time, and support growth.

1. AI and automation PropTech for property management.

AI tools continue to make headlines as businesses experiment with them. While AI has obvious flaws, it’s great at automating repetitive tasks and analyzing data. AI and other fast-growing property management technology trends can save you hours of time each week.

PropTech and AI in property management can help you with:

• Tenant screenings: Fraud is a real concern. AI tenant screening services such as Resistant AI can quickly verify that applicants are who they claim to be.
• The eviction process: Evictions are unpleasant and stressful to manage. AI eviction tools can assist property managers in ensuring the correct steps are taken.
• Lease management: Similar to the eviction process, lease management is time-consuming and complicated. AI can manage applications, screen tenants, analyze credit scores, and more.
• Predictive maintenance: The Internet of Things (IoT) has done wonders for predictive maintenance. Smart home technology spots issues early and helps optimize systems with continuous data and real-time monitoring to keep you informed.
• Pricing optimization: AI can help you improve profit margins by assessing vast amounts of data to help you optimize rental pricing.
• Writing copy & content: Emails, blog posts, social media posts – there are many moments in the week when you find yourself writing. But for many, writing is a time-consuming chore. Using AI tools such as ChatGPT and Claude can help you write and proofread your work.
• Business strategy: You can bounce ideas off language models if you need another opinion, some advice, or guidance. Ask ChatGPT or Claude a question – the same way you’d ask someone by email. Answers may vary but sometimes they can surprise you.

However, it’s key to remember that technology is no substitute for human connection. Too much tech creates a cold customer experience that lacks empathy. Tenants trust property managers to provide them with a pleasant home to live in, and human connection is what helps you build that trust.

2. Smart home technology for cost savings and enhanced tenant comfort.

The rise of smart home technology has been building steadily since the 1960s. Momentum shot up rapidly when smartphones came along. More property managers are relishing the Internet of Things (IoT), a network of devices that connect to the internet and communicate with each other via the cloud.

The IoT helps property managers hit sustainable property management goals. They can manage thermostats, security, and energy-efficient appliances remotely. They also help you catch maintenance issues early. Smart home technology keeps tenants comfortable while giving property managers greater visibility, control, and reduced costs.

3. Immersive technology, VR, and AR in property management.

There’s an art to attract people to your rental properties and a giant piece of the puzzle is including immersive visuals. Property listings with virtual tours generate more views and interest than those without. VR tours, videos, and high-quality photos create more interest in your viewings and open a door to a wider audience.

VR, AR, and photo enhancement tools to checkout:

• Virtual tour software: Generate more interest in your listings with tools such as Zillow 3D Home​ or Matterport.
• Photo enhancement: The first visual a prospective tenant usually sees is a still image of a property, so a dull photo won’t help you stand out. Check out Luminar Neo and Autoenhance.ai to help you enhance photos.
• Virtual staging software: Showing prospective tenants how your properties could look when they’re furnished. Check out HomedesignsAI and AI Interior Design.

Property listings are just one area where this technology can be used. You can also use it to make your email marketing, blog posts, and social media posts more appealing.

4. Hyper-personalized marketing.

Marketing doesn’t feel like marketing when it’s done really well. Many factors go into great marketing material and personalization is at the heart of property management technology trends. It helps you stand out in a saturated property market. And thankfully, the data available today makes it easy to find and market to your target audience.

Personalization tips:

• Use a property-focused CRM: Your workflows will be easier if you use a CRM made for property managers. Use custom fields such as property reference, lease stages, and demographics. This will help you craft personalized emails, SMS, and social media ads that get people’s attention.
• Integrate your software: Take advantage of property software integrations to capture the data you need without manual data entry slowing you down. Connect lead generation forms with your CRM, Google Analytics with your property management software, and your property management answering service to your CRM so lead data is ready for follow-up. 
• Attach relevant social proof: Testimonials and reviews are more impactful when they’re from satisfied customers who are similar to the people you’re marketing toward. 
• Learn and optimize: Learn the key locations you’re targeting so you can include location-specific keywords in your content.
• Create personalized property recommendations: Dodge hours of costly trial and error by letting data and tools find your audience for you. Set up cookie tools and Google Analytics data on user behavior to target “look-alike audiences” on ads.

Technology is helpful. Connection is essential.

Keeping up with property management technology trends is a must to stay competitive in 2025. And if you’re already using some of the tools in this list, you’re most likely ahead of the pack. However, it’s vital to remember that while there is technology and useful tips for successful rental management to help you – human connection is essential.

Research from Foresight Factory found that consumers and brands are realizing that faster services don’t necessarily mean easier or more enjoyable lives. Tenants trust you to provide them with great service. Making a genuine human connection helps you stand out and build trust from day one.

Want to see how SignMore helps you build stronger connections around the clock? Book a free consultation today.