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Effective lead generation keeps you away from the dreaded “feast and famine cycle.” When high-quality leads pour in one month but dry up the next, your sales pipeline becomes wildly unpredictable. It’s a stressful position to be in, as you can’t grow when your business is unstable. It’s great when a high-quality lead appears out […]

AI gets all the attention today but let’s not forget the ultimate sales tool: the telephone. Tech is essential for lead generation but people like buying from people, especially when making big purchases. And it doesn’t get much bigger than buying property. The phone call is still a powerful tool for winning new business: 41.1% […]