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Why Being “Open” 24/7 is SEO Gold for Property Managers

Jane author image
Jane
Image of google search3 min read

If you’re a property manager, you already know that timing is everything. A prospective tenant browsing listings at 9 PM on a Sunday isn’t waiting until Monday morning to hear back. If your Google listing says “Closed,” their business may go to a competitor who is open and ready to help.

Being available 24/7 isn’t just about great customer service, it’s a powerful way to boost your visibility in local search results, drive more traffic, and sign more deals.

88% of local searches lead to action

88% of searches for local businesses on a mobile device result in a call or visit within 24 hours. The first business to respond gets the deal. That’s why being “open” in Google’s eyes is critical.

Google prioritizes businesses that are open

Signboard with open written in it

One of the top factors in Google’s local pack rankings is business hours, specifically whether you’re open at the time of search.

For example if someone types in:“apartments near me” at 10:15 PM or “emergency maintenance in Dallas” at 6:00 AM, Google’s algorithm prioritizes showing businesses that are open, not just nearby or highly rated.

If your profile shows “Closed” your chance of appearing in the top 3 local results (the Google Map Pack) drops dramatically.

Be open without being glued to your phone

Your Google Business Profile can show you’re open around the clock if someone trustworthy is there to answer.

By updating your Google Business Profile  and using a live 24/7 answering service, you can show up as open all the time, without sacrificing sleep or peace of mind.

This tells Google (and your prospects) that your business is responsive, reliable, and worth ranking higher in local search.

How to be open 24/7 and boost your visibility

Woman speaking in the phone

SignMore ensures that every call is answered by a real person, not a bot or voicemail. That means:

With SignMore, interactions are tracked, so you have full visibility into what’s happening.

  • Use SignMore to answer every call with a real human, not bots, not voicemail
  • Update your Google Business Profile to show 24/7 hours
  • Boost your local SEO rankings by staying “open” at all hours
  • Capture more leads, reduce missed service requests, and build a reputation for responsiveness.

Ready to be open 24/7 without working 24/7?

Book a free demo today


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